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THE FIFTH AVENUE

Change the point of view, and one of the most vibrant and stylish street of the world takes the shape of a sofa, a greatly impressive piece of design despite the simple, minimal and neat look.

The Fifth Avenue is the newborn sofa in the small collection designed by Dima Loginoff for ARTEX. The leading ideas are geometry and lightness. The sofas result from elementarily combined angles, lines, shapes and often appear as “suspended” structures, as the mix of solid elements and empty parts is unconventional and surprising.

The Fifth Avenue has already won the best design prize for interior objects awarded by the International Festival of Architecture and Interior Design (Moscow, March 14th-18th, 2013; website) and the Design&Design International Award (website).



Filmed by Dima Loginoff © 2013
Soundtrack "Midnight Manhattan" composed by Dima Loginoff © 2013
Filmed in New York

The Fifth Avenue sofa has been presented in Russian Design Pavilion at Florence Design Week 2013 (May 20th-26th).
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